Engineering the future: How to spot greenwashing

Often, marketing claims make comparisons to the worst alternative possible or ignore the wider impacts.

Author

Alex Lynes

Publication

Building Design

Everybody knows that greenwashing is a deadly sin in today’s world, but with every company keen to tell you about how they are going to save us all from climate disaster, how can you spot greenwashing when you see it? Alex Lynes discusses in Building Design.

Using windows as a feature in façades is not new, but imagine it went beyond the visual — a circular solution.

Thought Leadership

13.02.25

Can reclaimed glazing provide a passive solution for our existing buildings?

Adam Engström, Senior Engineer, proposes an interesting reuse of our country's old windows.

Webb Yates Engineers — Why is steel reuse uptake low despite proven benefits?

Engineering creativity, as opposed to digitally enabled iteration, is critical in steel reuse projects.

Thought Leadership

31.01.25

Why is steel reuse uptake low despite proven benefits?

Tom Webster joins other experts to discuss steel reuse with Belinda Smart in New Civil Engineer.

Webb Yates Engineers — Engineering the future: Treat AI as a tool in the box, not a master carpenter

A world in which we solely rely on AI will result in a world where ideas become stagnant.

Thought Leadership

07.01.25

Engineering the future: Treat AI as a tool in the box, not a master carpenter

Dan Cole explains why maintaining control of AI is key to innovation and creativity as part of Building Design's Engineering the Future series.

Webb Yates Engineers — Engineering the future: Structural and material records hold the key to circularity

The stock of materials in our buildings and infrastructure should be the primary source of future materials.

Thought Leadership

19.08.24

Engineering the future: Structural and material records hold the key to circularity

Rosie Beckett on why we need better material records for a circular built environment in Building Design.